Ikusi joins the the University of Mondragón's Design Faktoria initiative
As part of its endeavour to remain in constant contact with educational institutions and to foster the establishment of innovative environments, Ikusi has decided to participate in the Design Faktoria initiative, scheduled to be held on 20 and 21 November. The event combines creativity and design, in a challenge in which students and professionals strive to find, in just 24 hours, answers to the problems posed by a number of industrial and services companies, including Ikusi.
Participants work in mixed teams to come up with new and creative concepts around the proposed challenges, which include (among others) communication and marketing campaigns, software and new service product systems.
The main aim of this initiative is to highlight the value of design as a key tool when proposing innovative products and services, and to demonstrate this importance at a practical level.