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Obramat accelerates the digitalization of its purchasing and customer service processes

Obramat has embraced technology and digitalization with Ikusi to enhance its omnichannel service for construction and renovation professionals, both in physical stores and online.

Client Need

Improve the purchasing experience by offering a service that is agile, simple, and transparent.

Service

Digitalization of Obramat’s purchasing platform

Objetive

Streamline customer service and accelerate omnichannel capabilities in both physical and online stores.

A Wi-Fi architecture to improve the shopping experience

Ikusi has provided Obramat with the technology to digitize its purchasing platform and streamline customer service. Obramat specializes in construction and renovation materials, with 32 stores, over 5,000 employees, and 20,000 product references. Its goal is to accelerate its omnichannel service both in-store and online, relying on technology and digitalization with Ikusi’s support.

The new platform enhances the customer experience through agility, simplicity, and transparency. To make this possible, Ikusi has implemented a Wi-Fi architecture with wide coverage and the flexibility to scale as infrastructure expands.

The platform, built with Cisco technology, integrates Wi-Fi, switching, routing, and security solutions—all managed from the cloud and a single point of control. This provides both simplicity and transparency:

Ikusi has provided Obramat with the technology to digitize its purchasing platform and streamline customer service.

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