{"id":17514,"date":"2025-06-16T01:07:25","date_gmt":"2025-06-16T01:07:25","guid":{"rendered":"https:\/\/www.ikusi.com\/caso-de-exito\/obramat-acelera-la-digitalizacion-en-sus-procesos-de-compra-y-atencion-al-cliente\/"},"modified":"2025-07-15T18:09:16","modified_gmt":"2025-07-15T18:09:16","slug":"obramat-acelera-la-digitalizacion-en-sus-procesos-de-compra-y-atencion-al-cliente","status":"publish","type":"caso-de-exito","link":"https:\/\/www.ikusi.com\/mx\/casos-de-exito\/obramat-acelera-la-digitalizacion-en-sus-procesos-de-compra-y-atencion-al-cliente\/","title":{"rendered":"Obramat"},"content":{"rendered":"\n<section class=\"floater content_image_text_header_wrapper section_block paralax_parent trigger_parent bg_ block_frst_item marTop_ninguno marBot_grande\">\n\n    <!--<div class=\"spacer\" style=\"padding-top:0px\"><\/div>-->\n\n    \n    \n        <div class=\"content_image_text align_leftimg content_image_text_header\">\n\n            <div class=\"c_left\">\n                <div class=\"c_content trigger_child anim_bottom_opacity animation_group\">\n                    <h1>Obramat acelera la digitalizaci\u00f3n en sus procesos de compra y atenci\u00f3n al cliente<\/h1>\n<p>Obramat ha aportado por la tecnolog\u00eda y la digitalizaci\u00f3n de la mano de Ikusi para acelerar su servicio omnicanal para sus clientes de la construcci\u00f3n y la reforma, tanto en los almacenes f\u00edsicos como online.<\/p>\n\n                                    <\/div>\n            <\/div>\n\n            <div class=\"c_right trigger_child animation_group anim_bottom_opacity anim_delay_1\">\n\n                \n                \n                \n                                            <div class=\"video_box\" id=\"videobox_4097381318\">\n                            <div class=\"media_wrap\">\n                                <div class=\"img_wrap\">\n                                    <picture class=\"item_picture\"><source srcset=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Obramat_I.jpg.webp\" alt=\"\" title=\"-Obramat_I\" type=\"image\/webp\" ><source srcset=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Obramat_I.jpg\" alt=\"\" title=\"-Obramat_I\" ><img decoding=\"async\" width=\"\" height=\"\" src=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Obramat_I.jpg\" alt=\"\" title=\"-Obramat_I\"><\/picture>                                <\/div>\n                                <a title=\"Reproducir video\" href=\"#\" class=\"btn_video_bola trigger_video_view\" data-modal=\"textografico_video_modal_4097381318\">\n                                    <span class=\"play_icon\"><\/span> \n                                <\/a>\n                            <\/div>\n                        <\/div>\n                    \n                    \n                \n            <\/div>\n\n            \n        <\/div>\n\n    \n<\/section>\n\n\n<div class=\"modal\" id=\"textografico_video_modal_4097381318\">\n    <div class=\"modal-dialog\">\n        <div class=\"modal-content modal-video\">\n            <div class=\"modal_controls\">\n                <span class=\"trigger_close_modal material-symbols-outlined\">close<\/span>\n            <\/div>\n            <div class=\"modal-body py-8\">\n                <div class='embed-container' data-embed=\"Aj2YFqn-Etk\"><\/div>\n            <\/div>\n        <\/div>\n        <div class=\"modal_close_area trigger_close_modal\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n\n\n<section class=\"floater section_block paralax_parent trigger_parent bg_ marTop_ninguno marBot_chico\">\n\n    <div class=\"spacer\" style=\"padding-top:px\"><\/div>\n\n    \n    <div class=\"content-center\">\n\n        <div class=\"content_cuadros_contexto\">\n\n            \n            <div class=\"gird_cuadros_contexto gutter_minSpace grid3 tgrid2 mgrid1 smgrid1 \">\n\n                \n                    <div class=\"box01 item_cuadro_contexto trigger_child anim_bottom_opacity animation_group anim_delay_0 \">\n\n                        \n                        <div class=\"item_title text-start\">\n\n                            \n\n\n                                                            <span class=\"item_inner_title title_6 \">\n                                    Necesidad del cliente                                <\/span>\n                            \n                        <\/div>\n\n                                                <div class=\"item_content\">\n                            <p>Mejorar la experiencia de compra en base a un servicio que aporte agilidad, simplicidad y visibilidad.<\/p>\n                        <\/div>\n                                          \n                        \n                    <\/div>\n\n                \n                    <div class=\"box01 item_cuadro_contexto trigger_child anim_bottom_opacity animation_group anim_delay_1 \">\n\n                        \n                        <div class=\"item_title text-start\">\n\n                            \n\n\n                                                            <span class=\"item_inner_title title_6 \">\n                                    Servicio                                <\/span>\n                            \n                        <\/div>\n\n                                                <div class=\"item_content\">\n                            <p>Digitalizaci\u00f3n de la plataforma de compra de Obramat.<\/p>\n                        <\/div>\n                                          \n                        \n                    <\/div>\n\n                \n                    <div class=\"box01 item_cuadro_contexto trigger_child anim_bottom_opacity animation_group anim_delay_2 \">\n\n                        \n                        <div class=\"item_title text-start\">\n\n                            \n\n\n                                                            <span class=\"item_inner_title title_6 \">\n                                    Objetivo                                <\/span>\n                            \n                        <\/div>\n\n                                                <div class=\"item_content\">\n                            <p>Agilizar el servicio de atenci\u00f3n al cliente, acelerando el servicio omnicanal, tanto en los almacenes f\u00edsicos como online.<\/p>\n                        <\/div>\n                                          \n                        \n                    <\/div>\n\n                \n            <\/div>\n\n                        \n\n                    \n\n                    \n                                                    <div class=\"content-center text-center marTopTin trigger_child anim_bottom_opacity animation_group anim_delay_2\">\n\n                                \n                                                                                                            <a target=\"_blank\" href=\"https:\/\/www.ikusi.com\/mx\/sectores\/retail\/\" class=\"btn_text\">\n                                            <span>M\u00e1s sobre el sector Retail<\/span>\n                                            <span class=\"material-symbols-outlined\">arrow_forward<\/span>\n                                        <\/a>\n                                                                    \n                            <\/div>\n                        \n                    \n\n\n                    \n\n                                \n            \n           \n\n\n\n        <\/div>\n\n\n\n    <\/div>\n\n<\/section>\n\n\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Una arquitectura wifi para mejorar la experiencia de compra<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-1024x560.jpg\" alt=\"\" class=\"wp-image-1759\" srcset=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-1024x560.jpg 1024w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-300x164.jpg 300w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-768x420.jpg 768w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-1400x766.jpg 1400w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-1200x657.jpg 1200w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-1000x547.jpg 1000w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-900x493.jpg 900w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-600x328.jpg 600w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5-400x219.jpg 400w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_5.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ikusi ha puesto su tecnolog\u00eda al servicio de Obramat para digitalizar su plataforma de compra y agilizar el servicio de atenci\u00f3n al cliente. Dedicado a la venta de materiales de construcci\u00f3n y reforma con 32 almacenes y m\u00e1s de 5.000 colaboradores y 20.000 referencias de producto, el objetivo de Obramat es acelerar su servicio omnicanal, tanto en los almacenes f\u00edsicos como online, y para ello, apuesta por la tecnolog\u00eda y la digitalizaci\u00f3n de la mano de Ikusi.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>La nueva plataforma ofrece una mejor experiencia de compra, basada en la agilidad, la simplicidad y la visibilidad. Para hacerlo posible, Ikusi apuesta por una arquitectura wifi caracterizada por la amplitud de su cobertura y su versatilidad para adaptarse a la ampliaci\u00f3n de la infraestructura.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1024x570.jpg\" alt=\"\" class=\"wp-image-1742 size-full\" srcset=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1024x570.jpg 1024w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-300x167.jpg 300w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-768x427.jpg 768w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1536x854.jpg 1536w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-2048x1139.jpg 2048w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1940x1079.jpg 1940w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1400x779.jpg 1400w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1200x668.jpg 1200w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-1000x556.jpg 1000w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-900x501.jpg 900w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-600x334.jpg 600w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Fabrica-Cosentino-400x223.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Es una plataforma, con tecnolog\u00eda Cisco, que engloba las soluciones de wifi, Switching, Routing y seguridad, todo gestionado desde la nube y desde un \u00fanico punto, lo que aporta simplicidad y visibilidad al servicio: simplicidad para un despliegue r\u00e1pido, para una adaptaci\u00f3n \u00e1gil a los cambios y para la automatizaci\u00f3n de las tareas; y visibilidad para entender el comportamiento de los dispositivos y proporcionar a los clientes la mejor experiencia.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ikusi apuesta por una arquitectura wifi caracterizada por la amplitud de su cobertura y su versatilidad para adaptarse a la ampliaci\u00f3n de la infraestructura.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-1024x562.jpg\" alt=\"\" class=\"wp-image-1765\" srcset=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-1024x562.jpg 1024w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-300x165.jpg 300w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-768x421.jpg 768w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-1400x768.jpg 1400w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-1200x658.jpg 1200w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-1000x549.jpg 1000w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-900x494.jpg 900w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-600x329.jpg 600w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3-400x219.jpg 400w, https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/OBRAMAT_interior_3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<section class=\"floater section_block paralax_parent trigger_parent bg_ marTop_chico marBot_chico\">\n\n\t<div class=\"spacer\" style=\"padding-top:px\"><\/div>\n\n\t\n\n\t<div class=\"content-center content_resena_logo padTopMed\">\n\n\t\n\t\t<div class=\"c_left\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ikusi.com\/wp-content\/uploads\/2025\/06\/Logo-definitivo-OBRAMAT-scaled-1.jpg\" alt=\"\">\n\t\t<\/div>\n\t\t<div class=\"c_right\">\n\t\t\t<p>Obramat es el almac\u00e9n omnicanal de la construcci\u00f3n y la reforma orientado principalmente al sector profesional cuyo objetivo es poner al servicio de sus clientes los mejores productos del mercado, con m\u00e1s de 20.000 referencias de las primeras marcas. A trav\u00e9s de un equipo compuesto por m\u00e1s de 5.000 profesionales expertos ofrece tanto a PYMES como aut\u00f3nomos una excelente experiencia de compra y soluciones pr\u00e1cticas para hacer crecer su negocio con un servicio r\u00e1pido y de calidad.<\/p>\n\t\t<\/div>\n\t\n\t<\/div>\n\n<\/section>\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-17514","caso-de-exito","type-caso-de-exito","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obramat - Ikusi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ikusi.com\/mx\/casos-de-exito\/obramat-acelera-la-digitalizacion-en-sus-procesos-de-compra-y-atencion-al-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obramat - 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