Retail

From data analysis to a better experience for users, customers and the value chain.

Main challenges

  • Comprehensive security projects that combine physical security and cybersecurity.
  • Data analysis to understand consumer behavior and orchestrate segmented campaigns.
  • Adaptation of the technological infrastructure for the deployment of new service functionalities.
  • Simplifying management and optimizing connectivity by deploying SD-WAN solutions.
  • Monitoring the performance of e-commerce and corporate applications.
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The retail sector is an example of how technology and digitalization have evolved.

The analysis of large volumes of data, the internet of things, artificial intelligence, cloud solutions, machine learning or cybersecurity, among others, are part of its new scenario.

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Specialization and analytics provide greater insight into the interpretation of data in the retail sector. But not only that, they also provide insights into consumer behavior, which impacts their business and marketing decisions in a positive way.

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These advances that benefit the industry are possible thanks to the intelligent infrastructure systems and specialized software applied by Ikusi, which make the management and optimization of operations more efficient and provide a better experience for users, customers and retail value chains.

Functional areas

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Marketing

the analysis of large volumes of data allows us to understand consumer behavior and orchestrate specific campaigns segmented according to their tastes and needs in both physical and virtual stores.

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Security

thanks to intelligent infrastructure systems and specialized software, added value is generated by integrating intelligence in physical and digital security in a comprehensive manner.