Why SMEs are venturing into the use of Artificial Intelligence and Big Data 

In recent months, there has been a growing interest in the use of artificial intelligence (AI) and big data tools in the business sector, especially among small and medium-sized enterprises (SMEs) looking to increase their efficiency and competitiveness. 

However, the use of artificial intelligence is still in its early stages in the sector. According to data from Sesame HR, while 58% of SMEs have a general level of knowledge about AI, 42% are unclear on how this technology can be applied to improve processes. Additionally, 85% consider adopting it to be very costly. 

With the implementation of AI and big data technologies, companies are addressing various challenges, from automating operational tasks to enhancing strategic decision-making. Here’s how both technologies are providing unparalleled benefits to the business sector: 

How Do AI and Big Data Benefit SMEs? 

• Automation of Repetitive Processes: The use of AI allows for the automation of routine tasks, increasing operational efficiency, reducing errors, and enabling employees to focus on more strategic and creative activities. 

• Predictive Analysis and Decision-Making: With large-scale data analysis, it is possible to identify patterns and gain instant insights that help optimize operational processes and make strategic decisions. 

• Optimization of Customer Experience: AI enables real-time automated and personalized responses to customers through chatbots and virtual assistants. Meanwhile, big data allows for a deep understanding of customer needs and improves marketing and sales strategies. 

• Risk Management and Strengthening Cybersecurity: Given its ability to detect anomalies among large amounts of data, big data improves the detection of security breaches and the identification of potential threats in the business environment. 

• Access to Advanced Tools: With cloud-based AI solutions, small and medium-sized enterprises can access advanced technologies without making significant infrastructure investments. These tools include Natural Language Processing (NLP) and Robotic Process Automation (RPA) technologies. 

• Inventory and Supply Chain Management: The use of AI and big data allows SMEs to forecast demand, optimize logistics, and minimize costs associated with product storage and transportation. 

Challenges of Implementing AI and Big Data in the Business Environment 

The incorporation of big data and artificial intelligence technologies in SMEs involves significant challenges for organizational leaders. These include: 

• Limited Budget: SMEs often have tight budgets for investing in technologies, making it essential to approach IT acquisition from a strategic perspective that adds significant value to the business. 

• Lack of Specialized Personnel: The absence of specialized professionals can hinder the adoption of new technologies, making it important to find a partner who understands the organization’s needs, establishes an implementation roadmap, and manages the new tools. 

• Resistance to Change: Introducing new technologies involves changes in how daily tasks are performed, which can be perceived as threatening or disruptive by employees. It is important to establish clear and transparent communication with employees, encourage their participation, and conduct continuous training programs. 

• Non-Immediate Return on Investment: Implementing big data and artificial intelligence may require time before a tangible return on investment is seen. It is important to set realistic expectations, conduct continuous measurements, and foster a culture of iteration and continuous improvement. 

How to Implement AI and Big Data Technologies in SMEs? 

Successfully implementing AI and big data technologies in a company requires careful planning and strategic execution. 

At Ikusi, we support small and medium-sized enterprises in evaluating their technological needs, making smart decisions to acquire innovative technologies, and handling implementation and management to ensure business profitability. 

Ikusi engineers specialize in implementing and managing specialized technologies like Ikusi Full Visibility with ThousandEyes. This solution combines various cutting-edge tools—such as AI and big data—to offer a comprehensive and detailed view of networks, applications, systems, and user experience at every touchpoint. 

If you belong to the SME sector and need advice on investing in AI and big data solutions, click here to contact us.