Ikusi as an Employer Brand: Talent with Purpose

The Ikusi employer brand is built on a simple idea: people come first. The way we talk about talent has evolved over the years. We no longer speak only about the workforce. Today, we speak about individuals seeking purpose, development and an environment where they can grow. This shift shapes who we are as an organization and defines how we understand talent at Ikusi.

From Workforce to the Current Ikusi Employer Brand Model

Defining the Ikusi employer brand is not a superficial exercise. It is not enough to create an aspirational list. Reputation is built on facts, and it must reflect the reality of the company. For this reason, we carried out an internal analysis to identify what we offer as an employer. The outcome is clear: flexibility, continuous development and meaningful professional careers.

Three Strategic Pillars Behind Our Employer Brand

Process Digitalization

It enables a more agile and collaborative management model.

Global Development Framework

Based on Velatia’s competency model, it ensures coherent and structured growth.

Data-Driven Decision Making

It helps us act objectively and improve through measurable indicators.

What People Can Expect from the Ikusi Employer Brand

Flexibility and Work–Life Balance

We promote a flexible environment that helps our people balance their personal and professional lives. This approach strengthens well-being and long-term engagement.

We Care Programme

A free and confidential 24/7 support service designed to assist individuals during moments of stress, change or personal difficulty.

Active Listening and Workplace Climate

We regularly conduct eNPS surveys to understand satisfaction and engagement levels. The results show strong participation and a predominance of positive emotions.

Continuous Development and Learning

We accompany each person throughout their entire professional journey. We promote both technical and soft skills to encourage growth and reduce turnover in a competitive sector.

An Ikusi Employer Brand Grounded in Inclusion, Respect and Equity

Our organizational culture is rooted in equal opportunities. Our recruitment and selection processes are transparent, accessible and free from bias. We build diverse, open and respectful teams. Most importantly, we back these commitments with real actions, not only words.