Ikusi and Real Sociedad FC brings business executives together in Monterrey to talk about what digitisation is worth to the world of sport.

The event has been held in Monterrey (Mexico), where Real Sociedad, a Spanish La Liga first division football team, is playing its pre-season and has just played a match against Atlético de Madrid. Ikusi, a company with offices both in Monterrey and in San Sebastian, Real Sociedad’s home city, has taken this opportunity to bring together representatives of its main clients in Mexico and the head of the physical trainers of Real Sociedad’s first team, David Casamichana, to think about an issue that the two organisations have in common: digitisation. Football is all about emotion; and business too. And what’s behind that emotion (and that business) are more and more data Data to manage clubs, to analyse opponents, to improve fans’ experience… Technology, and data in particular, has become a fully-fledged part of football life. That was the message that David Casamichana, head of the physical trainers of Real Sociedad’s first team, conveyed to Ikusi’s audience of guests who included CIOs, CISOs, etc. of Ikusi’s main customers in Mexico.