Digitalization in Service of a Better Experience for Users, Customers, and the Value Chain
The retail sector continues to evolve toward e-commerce without losing sight of physical spaces. In this context, the industry will keep developing new business models and use cases for the digital channel, while also embracing innovations at physical points of sale.

Ikusi’s Response to the Challenges of the Retail Sector
Ikusi offers a comprehensive proposal for the retail sector that covers several key areas. On one hand, it focuses on the mobile application as a new touchpoint for users. In this context, communication infrastructure becomes a business enabler, facilitating continuous information management and the use of artificial intelligence to improve productivity and decision-making.

Cybersecurity is another priority for the sector. Ikusi proposes measures such as EndPoint protection, IT process automation, adoption of the ZeroTrust framework, and the integration of threat intelligence tools.
At the point of sale, Ikusi implements advanced payment systems and technologies such as RFID and video analytics to maximize efficiency and customer visit value.
Sustainability is also a key pillar, with a focus on operational optimization and inventory management to reduce waste and improve energy efficiency.
Finally, Ikusi supports the evolution of omnichannel strategies toward unified channels, integrating customer experiences across digital and physical environments to offer a more complete and coherent service.
This comprehensive approach aims not only to improve security and operational efficiency, but also to meet the high expectations of today’s consumers.
, Ikusi implements advanced payment systems and technologies such as RFID and video analytics to maximize efficiency and customer visit value
RETAIL SECTOR SOLUTIONS APPLIED TO TODAY'S WORLD
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